CASE STUDY 02
Brand Transformation
Revamping a non-profit brand campagin
SustainLA
SustainLA was created based on a Los Angeles nonprofit focused on the city’s growing environmental issues. The goals include education, community programs, and planting native species.
Final campaign involves advertising, web design, branding, illustration, and an environmental aspect.
CASE STUDY 02: Sustain LA
Simplify and modernize the branding in order for audiences to have an easier time understanding the organization and its mission.
Through brand redesign, the organization has the opportunity to be more successful and better achieve the goal of creating a more sustainable Los Angeles.
OBJECTIVES
“To improve the quality of life in Los Angeles by empowering citizens to change their environment for the better.”
MISSION STATEMENT
ORIGINAL LOGO
THE WORK
ADVERTISING
POSTER SERIES
BUS SHELTER AD
WEBSITE DESIGN
slide to see the various pages
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01 Home
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02 About
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03 Education
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04 At Home
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05 News & Events
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06 Volunteer
ENVIRONMENTAL
For this project I developed a hypothetical event pertaining to the non-profit and the work they do. It’s a community event showcasing the reuse of a vacant lot turned green space. The work includes poster design, a short exhibit, and an activity.
THE SPACE
Illustration of what the space looked like before being repurposed.
EVENT POSTER
BIODIVERSITY EXHIBIT
ACTIVITY
Activity Tent
RENEW: LOS ANGELES includes an activity for those who choose to participate. Guests are encouraged to pot a sapling, bring it home, and plant it in their own outdoor space. All plants are native to the region to therefore benefit the land.
Instructional Handout